Monster

Following on from Capri-sun there is a similar case from the Monster Beverage Corporation where a man from Washington Iowa USA, Found a dead mouse lodged in the bottom of his monster can. At the time of this blog post 2,467,720 have viewed it on Youtube which have led to being passed around the internet via social media. This again greatly affected the reputation of Monster as it brought with it doubts about the hygiene standards of monsters production. The story states that there was no evidence of the mouse suffering trauma and poison or being forced into the can. So far Monster has not commented on and said they are aware of the story but do not believe the man in question. This is another example of as story that does not have irrefutable evidence but is still passed around digital media. Along with this there was also the case of a 14 year old girl dying after ingesting 2 cans of Monster energy drink Hall (2012) tells us when writing for the Independent "Ms Fournier died of a heart attack brought on by ‘caffeine toxicity’ after drinking two 24-ounce Monster cans - containing 240 milligrams of caffeine, or seven times the amount of the caffeine in a 12-ounce cola - on consecutive days in December 2011. An autopsy revealed the teenager, from Hagerstown, Maryland, died of cardiac arrhythmia due to caffeine toxicity that impeded her heart's ability to pump blood. The medical examiner also found that she had an inherited disorder that can weaken blood vessels." This again meant that monster was under scrutiny again for health and safety. Since this was in many forms of digital media the amount of people viewed it greatly hurt the company's reputation.