Introduction

This blog has been created as part of a digital media module in Robert Gordon University. This involves creating a blog that will discuss how many elements of the world have been influenced by digital media for better or for worse. As a Public Relations student I have decided to discuss how a companies reputation is influenced by digital media looking at both specific companies and parts that cover many companies. I chose the topic of company reputation and digital media as firstly it is relevant to public relations but also because  we live in a fast growing world in terms of technology and with social media turning into an everyday feature, a slight fault by a company can be broadcast globally and ruin the reputation of a company. on the other hand of this I will look at companies that use it successfully to improve sales and identity.

 I will look a number of examples on both ends of the scale from viral pictures spread around the world wide web to companies that has outstanding customer services and digital services have been passed from person to person. With todays more intelligent consumer; customer loyalty is a principle that is difficult to gain and very easily lost. It will look at how to create a reputation, who uses digital media well/poorly and why it is important.