The case of Capri-sun

The fruit juice company Capri-sun came under fire in the recently months for the Worm scandal, the story was first shown as a boy from the USA discovered a worm in his Capri-sun pouch. This story was not proved true but still was passed around sites such as Facebook and Twitter with many spins on the story and many different pictures of similar cases with no proof.

With this the reputation and quality of Capri-Sun was seriously questioned and therefore it had people too afraid to drink it due to thinking it was contaminated. This means that due to digital media such as social media and images being passed round, the reputation of the company that has taken years to build is instantly crumbled. After this came out rumours that Capri-Sun stated that in all cases it was due to mould , specifically bread mould not worms getting in through the straw entrance.
In an article for Wired a micro-biologist examined the contents of the juice to find that there was 5 different types of fungi in some cases.


To see Capri-Suns opinion I wrote a message to their main website asking their view on the bad press received on social media and if it had affected them but also to see their spin on it. The reply received was "Thank you for your email regarding the rumours that are circulating around social networking sites, claiming that Capri Sun pouches contain ‘worms’. The Facebook posts that we have been made aware of originated in California.  We can confirm that Capri Sun in California is manufactured by ‘Kraft foods’. Coca-Cola Enterprises manufactures the Capri Sun brand in Great Britain. The manufacturing practices and procedures at all of our factories are robust and of an industry leading standard and we assure you that product quality is very important to us at Coca-Cola Enterprises ". This is an example of how we live in a more global world a slight hitch in company reputation is broadcast globally.

http://www.wired.co.uk/news/archive/2013-05/1/capri-sun-funghi