How many of us use digital media

With the world of 2014 being in the information era it is no question that digital media as become the life-blood of our society Zhao & Lin & Lui (2011) tells us when talking about specifically social media “The emergence of these websites has significant social impact and has profoundly changed our daily life. Increasingly, people use the Internet as a social medium to interact with one another and expand their social circles, to share information and experiences, and to organize communities and activities.” The amount of us online is steadily growing as we become more literate and more are born with greater access than their predecessors. The Office for national statistics 2013 tells us that 100% of 16 to 44 year olds have used the internet but only 30% of 75+ have used the internet. This means in the next 20-30 years we could see close to 100% having access to the internet.

Most see that the internet as a fundamental Human right this is backed by a survey done by the BBC in 2010 as well as the image shown. Presently the internet is used for anything from information to gambling to socialisation. This means that there is very little in our life that cannot be influenced in some way digital media and is now becoming almost unavoidable as the percentage of us flying around the internet is increasing.


http://news.bbc.co.uk/1/hi/8548190.stm


ZHAO, H.V., LIN, W.S., LIU, K.J.R., 2011, Behaviour Dynamics in Media-Sharing Social Networks. New York: Cambridge University press