Tesco Horsemeat

A scandal that we all remember from last year was the horse meat scandal. This was when it was found that products in Tesco had contained horsemeat but was being sold as beef, specifically there burgers on sale were 29% horse meat. This whole story was handled very badly on Tesco's twitter page.

This tweet went out after the horse meat scandal had been exposed it had been scheduled to go out so even with the extreme circumstances it still went out. This was Tesco not being reactive to the situation, the next few hours after this was spent by Tesco apologies to what seemed all of twitter.

This was very unprofessional by Tesco's digital media team as it gave the image that they had no coordination with the rest of the organisation and no clear idea of how to run their social media. This flaw in digital media gave Tesco bad press in a time that its reputation was tested. It also led to this video that was passed around the internet that kept appearing to haunt Tesco. As well as this many jokes and parodies were passed around in the week that involved Tesco all over twitter of which Tesco did not handle to the best of its ability. With digital media developing more and more is needed to be successful.